Focus Group for Global FemART

Focus Group for Global FemART

Foundation ARTeria organised a meeting of a Focus Group for the“Global FemArt – Supporting Female Artists and Creatives to Globalise their Business” project on 14th May 2019 in Kurort Qultury Gajowa 9, in Zabrze, Poland.

The main aim of the session was an in-depth needs analysis to complement the hard data of previous activities with first-hand testimonials so as to enable the partnership to develop training material that truly takes into account the specific needs of female artists and creatives running their own creative business. The event was prepared by Anna Ochmann and Wenanjcusz Ochmann, who was also a main facilitator and led the discussion.

The participants, 8 female artists and creatives from the Silesia area, discussed together about their artistic and vocational development, about their educational background, occupational and sectorial experience, personal competences, experience as female artists/creatives running their own creative businesses, and about possibilities of internationalisation of their work. The starting point for this discussion was a specially prepared questionnaire, which they completed at the beginning. Then the facilitators engaged the focus group in a discussion about the questionnaire and asked participants for feedback. The questions and the topics outlined aimed at exploring the personal knowledge of the participants, their critical awareness and their need to develop and improve their entrepreneurial competences among the 15 presented in the EntreComp (the comprehensive study carried out by the European Commission on the 15 core entrepreneurial competences identified in the Entrepreneurship Competence Framework).

The participants represented various areas in cultural and creative sector – we hosted visual artists, craft artists, but also an actress and musicians (vocalist and instrumentalist). This diverse group showed the potential of female art in Silesia! But we also talked about the barriers faced by female artists and creatives in their vocational development.


Personal development of artist and creative women with Global FemArt

Personal development of artist and creative women with Global FemArt

At FyG Consultores we support the professional and personal development of artist and creative women. To reach this goal, we are part of the Global project FemArt, in which we participate with partners from different European countries: Materahub in Italy, Artery in Poland, Odisee of Belgium and Innova Consultancy UK.

Global FemArt aims to make it easier for creative women entrepreneurs to develop their business by creating a program that combines mentoring and online training. Thus, we want to promote the increase of personal and professional confidence of creative women, and provide them with tools for their business to grow. To achieve this, the project is divided into two parts: the first part, which is being developed now, aims to know and analyze firsthand the needs of women in the sector so later, during the second part, start promoting a quality training program, networking events and mentoring.

From FyG we are ready to start, so on April 24 we organized a group discussion (Focus Group) in our offices, having the pleasure of including the participation of creative women from different profiles. During one afternoon, we were able to know the needs and desires of different entrepreneurs, which was very inspiring and fruitful, both for us and for them. Thus, a very interesting debate was created in which they told us about them, their experiences and stories. It was debated about the challenges they deal with  day by day, however, we discovered that they all had a common goal, to see their creative projects grow, improving their capacities related to the business world, and contributing something different to the market.

The FyG Team wants to thank all the women that joined us that day.

This is just the beggining of Global FemArt, we are looking forward organizing more events, ¡Stay tuned!






MOV(I)E IT FORWARD!. Dissemination, exploitation and sustainability of KA2 Erasmus+ project results

MOV(I)E IT FORWARD!. Dissemination, exploitation and sustainability of KA2 Erasmus+ project results

Anna Ochmann, president of ARTeria Foundation, took part in the international seminar “MOV(I)E IT FORWARD!. Dissemination, exploitation and sustainability of KA2 project results” organised by the Polish National Agency Erasmus+ Programme. The participants of the seminar were from 10 European countries and they were first of all Erasmus+ beneficiaries: representatives of on-going projects, as well as those who completed good examples of dissemination and exploitation, representatives of institutions using the results of Erasmus+ projects, and the other stakeholders (e.g. decision makers). Foundation ARTeria presented among others “Global FemArt – Supporting Female Artists and Creatives to Globalise their Business” project.

The Erasmus+ Programme Guide says that: “dissemination and exploitation goals may be to: raise awareness; extend the impact; engage stakeholders and target groups; share solutions and know how; influence policy and practice; develop new partnerships”. So, during these few days of work together we tried to find answers to several questions, for instance:  how can we ensure durability of projects after the project funding has finished?  Which tools can we use?

The main aim of the meeting was: to work together on dissemination and exploitation methods, when doing an Erasmus + project; to work on ways to influence target groups and how to change their lives for the better. The specific goals of the seminar were to exchange experience among participants and get contributions from experts on the subject of sustainability, exploitation and dissemination; to exchange good practices, tools, methods and approaches in sustainability, exploitation and dissemination; to prepare recommendations for future Erasmus+ beneficiaries on efficient ways of exploiting and sustaining results.

The event started on 8th May 2019 and it finished on 11st May 2019.


How Creative Ideas Work?

How Creative Ideas Work?

by Anna Ochmann

In the mornings I love looking far, far away into the distance. At the treetops and branches graphically drawn with heavy strokes of black. At the shapes of graphite ravens perched on the tops. At the misty, blurry water painting of the woods in the distance. And closer.  At the yellows of the siskins scouring in the bird-feeder.

And quite close. At the slender shape of the shiny teaspoon of sticky honey… The Saffron yellow of delicate crushed tulip petals, a folded page of the book a carelessly put down at the weary night.

Ethereal smudges of hot tea aroma flow over the bulky mug I’m holding in both hands.

I am lucky to be living in a place where civilization and nature blend. The big glass door of my workshop open to the fields and, further on in the distance, to the colourful stain of woods, which in winter is monochromatic, as if hazy, and in autumn saturated with a riot of colour.

This is my place. For painting, writing, creating.  Drawing. Thinking.

And at the same time I live in a city, in one of the biggest Polish conurbations (Katowice urban area). Amidst a large-city hustle and bustle and with easy access to a vibrant cultural scene. With my favourite places to hang out with my friends or walk my dogs, magical jazz evenings, when music mingles with laughter and chats about everything and anything.

It is from this very mix of various elements that most of my best, most creative ideas are born.  And how does it work with other ‘creative’ people?

The report ‘WeTransfer IDEAS REPORT’ is an attempt to answer this question and it summarizes the results of a survey carried out in 143 countries in June 2018, in which over 10,000 creative people  took part  (after all, who wouldn’t use wetransfer?). Is it possible to find a common denominator for creative people, and if so, what factors influence it? And is it possible, having this knowledge, to develop consciously one’s creativity, or create conditions for its development?

When reading this report, I raised my eyebrows with surprise on a few occasions and I smiled a few times thinking  ‘yes, this is all me’.  Here are a few questions from the report:

‘When is most creative part of your day?’ – ‘it’s never the same (33%)’. Just like with me. Sometimes it is this fleeting moment when the dawn mingles with some blurred dreams, sometimes when I cook pasta, and sometimes when I am drawing, sometimes when I laugh happily with my friends…

‘What inspires your best ideas’ – “talking with friends” (45%), “book and magazines” (45%), “travel” (38%), “music” (35%) “nature” (34%). – this is all about me…

‘Where do you get your best ideas’ – “at work/at my desk/at my studio” (47%).  This is me – most often when I freeze with a paintbrush in my hand or in this microsecond when I am looking for the right key on the keyboard of my computer while typing something.

‘How do you usually record your ideas’ – “on pen and paper” (40%) – this is me again… (all these little pieces of paper on which I hurriedly jot things down, or on other occasions write down very slowly and carefully, all those notes on which I cross things out, doodle or scribble…)

‘To be really creative I need’ – “quiet and silence” (65%) – although I do need sometimes the chatter of a Cracovian cafe…

It seems to me that creativity, those spells of creative moments, are usually unpredictable, yet perhaps there are moments or situations that are conducive to it?

The report is available here: